03Leadership
I don't just design products. I help teams design better.
My career has evolved from hands-on UX into product and design direction, team leadership, mentoring and design practice.
I've led UX teams, guided designers through complex product challenges, established UX practices and supported the development of design systems and shared ways of working.
How I lead
Direction
Create clarity around what we are solving, why it matters and what a good experience needs to achieve.
Critique
Help designers ask better questions rather than simply producing more screens. Critique should improve the thinking behind the work, not just its appearance.
Growth
Develop people's confidence, judgement and ability to solve problems independently.
Connection
Bring product, engineering, business, domain experts and design into the same conversation.
Consistency
Create principles, patterns and systems that allow teams to make coherent decisions across a growing product.
"Leadership isn't about having all the answers. It's about helping people ask better questions."
Experience leading teams
Software Pundits
I led a UX team of approximately 12–15 designers, combining day-to-day design leadership with regular learning and mentoring sessions.
Cybage
I became a Cybage Certified Trainer and conducted training sessions for employees across different levels of the organisation.
What I teach and facilitate
- Usability and user-centred design
- UX practices and design strategy
- Profiles and personas
- Field studies and data-gathering methods
- Task analysis and journey mapping
- Information architecture
- Card sorting
- Service design
- Communication and collaboration
- Professional development